Our Latest Posts
What Drives Brand Mentions in ChatGPT, Gemini, and Perplexity?
A business can publish useful content and still go unmentioned in AI-generated answers. Brand mentions in AI are more likely when a company has a clear online identity, relevant content, credible third-party references, and information that AI platforms can access and interpret. There is no single formula for appearing across ChatGPT, Gemini, and Perplexity. Each […]
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Measuring Web and Multimodal Search Performance With Search Console
For many years, image search engine optimization (SEO) was treated as an auxiliary tactic that mainly focused on ranking within the isolated Google Images tab. However, users now routinely snap product pictures on smartphones and use Circle to Search on Android, or upload screenshots directly into Google to pinpoint brands and discover related information. On […]
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Is Your Website Ready for the Holiday Rush? 10 Things to Check
The holiday season often brings a noticeable increase in online shopping. From the BER season sale to Christmas promotions and year-end clearance events, customers browse product pages, compare prices, and place orders while looking for gifts and special offers. A website that performs well during these busy months can help businesses turn seasonal interest into […]
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