Our Latest Posts
Tracking AI Mode in GSC: What Marketers Need to Know
Google’s integration of AI-driven experiences into search results is changing how visibility and engagement are measured. With 51% of marketers already incorporating generative AI into their strategies, aligning performance tracking AI mode in GSC with these evolving formats has become essential. The introduction of Google’s new AI Mode is reshaping traditional metrics and driving the […]
Read More »
Topic Clusters: What They Are and Why They Matter in Content Marketing
Well-crafted content is crucial for enhancing discoverability, building credibility, and driving long-term growth in digital marketing. Marketers increasingly prioritize content marketing within their campaigns, recognizing that purposeful, well-organized content boosts both visibility and authority. Notably, 23% of businesses spend between $501 and $1,000 monthly specifically for blog content. How information is structured and connected plays […]
Read More »
AI Is Changing Search — Here’s How B2B Brands Can Stay Credible (Infographic)
Artificial intelligence (AI) has fundamentally transformed how people discover and engage with information online, driving major innovations in search engine technology. With around 89% of businesses investing in AI for business growth, it is evident that AI is rapidly reshaping the digital landscape at an unprecedented pace. But while these technological advancements have greatly enhanced […]
Read More »