Our Latest Posts
How Visual and Conversational Search Could Shape Holiday SEO
Holiday shoppers no longer rely only on short, typed searches to find gifts and compare products. They can upload an image, point a camera at an item, or describe what they need through a detailed question. As visual and conversational search become part of the shopping journey, businesses need to consider how these methods influence […]
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What Drives Brand Mentions in ChatGPT, Gemini, and Perplexity?
A business can publish useful content and still go unmentioned in AI-generated answers. Brand mentions in AI are more likely when a company has a clear online identity, relevant content, credible third-party references, and information that AI platforms can access and interpret. There is no single formula for appearing across ChatGPT, Gemini, and Perplexity. Each […]
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Measuring Web and Multimodal Search Performance With Search Console
For many years, image search engine optimization (SEO) was treated as an auxiliary tactic that mainly focused on ranking within the isolated Google Images tab. However, users now routinely snap product pictures on smartphones and use Circle to Search on Android, or upload screenshots directly into Google to pinpoint brands and discover related information. On […]
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